Culture University

Positively impacting society on a global scale through culture awareness, education and action.

How a Big Why Creates a Bigger We

By Eryc Eyl

Regardless of what’s driving this strong and impermeable sense of We, if we want a more constructive workplace culture, we next need to align these separate departments as a We. With a broader sense of We, we create a more constructive culture in which we can all contribute more, make a greater impact — and maybe even make the world a better place.

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For many months, the board and CEO of your organization have been focused on a more generative and healthier balance of efficiency, velocity, flexibility, long-termism, sustainabla-bla-bla results, strengthening core yada-yada values, human capitabla-bla, clarity of purpose, and profit bla-bla-bla. (Even if you believe in these “buzz words,” we all recognize that they can be a trigger/distraction.)

The organization is doing a lot in the name of change with regard to strategy, vision, and business process. And your company has already invested millions in new product development/innovation, agile processes/structures, office design, change management protocol, new internal communication campaigns, and many town halls. You even built beautiful digital centers of excellence.

But still, transformation isn’t happening fast enough.

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The advancement of the Internet over the past two decades hasn’t taught us anything if it hasn’t taught us that we must run our organizations differently for our businesses to survive. For the last three to four years, the related trendy topic has been “digital transformation.” But what does this mean, and how do we as leaders prepare for this?

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In the six years since the first edition of The 31 Practices book was published, the topic of values has caught the imagination of people all over the world. In the second edition of the book in 2018 (Chapter 2, Values), we described how the inaugural World Values Day took place in 2016 and that people in more than one hundred countries took part in October 2017 and 2018. Putting values at the centre of everything an organization does is the starting point to creating a strong and authentic brand. This is particularly relevant for service organisations where people are a core element of their offer.

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