Positively impacting society on a global scale through culture awareness, education and action.

Caring for your culture is not an annual event or even a monthly event. Just like sleeping and eating, caring for your culture is a daily activity that requires an investment of your time and attention. Caring involves Clarity, Accountability, Relationships and Esteem.

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What do we do when we just can’t take anymore? Some of us completely unplug our minds, others explode into a state of hysteria; some of us bang our heads against walls, others run away to the sanctuary of the bar to buy a stiff drink, whilst the tee-total amongst us drink the equivalent strength of an alcohol beverage in coffee. Whether you fall into any of these categories is largely irrelevant, for they all share the same common trait, which I term ‘the emotional tipping point’.

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Should your company be striving for the type of advantage that has become the hallmarks of Amazon, Google and Facebook? In the tech world, it’s hard to imagine success without quick and continuous technological improvement. But, in the frantic race for product or service superiority, another advantage is often overlooked – company culture.

It doesn’t matter whether you sell information or cremation, the right kind of organizational culture can bolster and sustain a company’s performance.

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Organisations are clamouring to join the race to proclaim their higher purpose, raison d'être, new principles and supporting values and programmes. And imbed sustainability consciousness into their culture. It seems that business has awakened to the need to heal, sustain and nurture the environment, society and the economy; to adopt people, planet and profit bottom lines. There has been an accompanying proliferation of sustainability consultancies, service providers, academic papers and conferences.

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Like millions of Americans, I was surprised and a little saddened by Britain's vote to leave the European Union. I wasn't surprised, however, by the sharp emotional divide between those who wanted to stay and those who wanted to leave. That's because the Brexit debate was really about culture. And for a concept that many leaders believe is too intangible or fluffy to worry about, culture sure has a way of bringing out the fight in people.

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To most of us, the phrase Work that Matters infers job satisfaction. Our intended outcome is a workplace culture characterized by lower stress, lower turnover, and higher productivity – in business, a ‘win-win’ for employees, customers and shareholders. The logic is infallible. So, I ask you, why is there such a gap between the theory and the practice? Why are so many organizations and so many employees struggling to find workplace nirvana?

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