The AMA DISC Survey™

The AMA DISC Survey provides people with straightforward, yet valid and reliable, feedback on their personal styles, a framework for understanding the styles of others, and insights into how to adjust their styles to adapt to others’ strengths and weaknesses. The Survey is also designed to help people maximize the productive aspects, and reduce the counter-productive, aspects of their styles.

Audience: Appropriate for individual contributors, sales and customer service representatives, project team members, supervisors and entry-level managers, and undergraduate and graduate business students

Most Frequently Used for:

• Promoting an understanding of self and others in terms of work orientations, priorities, and motives
• Providing people with insights into their personal styles and the situations in which these styles are effective or ineffective
• Demonstrating how and when personal styles should be adjusted to complement or mirror the styles of others to enhance communication and influence
• Modifying personal styles to render them more productive and, in turn, increase individual effectiveness and the quality of interpersonal relations

Time Required: 10-15 minutes to complete the inventory

Format: Paper Self-Scored; Online

Feedback Provided: Respondents are provided with feedback on the degree to which they exhibit Directing, Influencing, Supportive, and Contemplative styles.

Presentation of Results: Style scores can be plotted on normed bar charts and profiles, including profiles illustrating productive and counter-productive tendencies.

Associated Outcomes: Research shows that the DISC styles are related to respondents’ attitudes toward their jobs, including their job satisfaction.

Research and Development by: Robert A. Cooke, Ph.D.; Debriefing Guide by Janet L. Szumal, Ph.D.

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